Gerald Sauer’s Law360 article on Puma’s trademark fight

The Trade Dress Issues Raised By Puma “Drive Thru” Shoes

by Gerald Sauer

When could a row of palm trees result in a legal dispute? When they appear on the shoelaces of a new line of sneakers that aims to capture the laid-backCalifornia coastal vibe.Footwear giant Puma North America Inc. recently introduced a $120 red, yellow and white sneaker dubbed the “Cali-0 Drive Thru” shoe. On its website, Puma describes the shoe as inspired by the essence of the California lifestyle: “The Cali Drive Thru pays homage to this classic style and an essential part of the Cali lifestyle: its burger diners.”

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